The Growth of the Tablet Market

You know that we have Tablet PCs since Windows XP and I think I did not have many PCs at Microsoft which were not tablets. How often do I use them as a tablet? Not too often but when I am in a customer meeting and do not use my notebook to present, I use it to take notes. That’s basically to me the application I use it and it does good service.

The question often is, why did Tablet PCs not really take off as they did not broadly – and I do not know. Now, Apple launched the iPad and before it was on the market, tablets are hype – great marketing I have to admit. And then, finally, I read this article today: Tablets to outsell netbooks by 2012, report says – wow. The interesting part of the article is Consumers “didn’t ask” for tablets. Apple is successfully teaching consumers to want the iPad – as I said: Great marketing, great demand generation

Let’s see whether this really happens the way Forester predicts.

Roger

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