This is kind of interesting: IDC reports endpoint security market is booming, but isn't antivirus dead?
I am still deeply convinced that Anti-Virus by itself does not add a lot of value. You can use better technology to protect against malware (see Is Anti-Virus Technology Dead?). If I see that this market is still predicted to grow (even as a last line of defense) I am not really clear, what this means… The we scare you approach of the big vendors works? I am wrong? People just follow the road of we always used Anti-Virus therefore we still need more?